The presentation will start with techniques for gathering and interpreting member feedback as a means to determine member needs, which is the first step to providing benefits online. Then we'll talk about building community online, how to be consistent when there's not a lot of time, and how to meet member needs on a budget. After that, we will talk about several of the most popular tools and how to use them with your membership. Every section will have a short presentation followed by Q&A with a last review and Q&A at the end if we have time.

Learning Objectives

By the end of this presentation, attendees should:

1) Know how to identify their members needs
2) Build programming that responds to those needs and drives retention
3) Be familiar with several online platforms they can use and the benefits and the costs of each of them

About the Presenter:

Marina is a communicator and community builder working and writing in the Pacific Northwest. They are currently the CEO of New Coyote Consulting. You may know them from such innovative community projects as the radically inclusive $1 membership program at Open Signal: Portland's Community Media or the small business catalyst East Portland Pilot Project that made 8 to 1 returns for business districts in East Portland. They cut their teeth in digital messaging for direct actions and unions and earned several awards including a PR Week nomination for their social media management on the national SAG-AFTRA merger campaign. They live in Rockwood with their husband, two dogs, and one cat.