The presentation will start with techniques for gathering and interpreting member feedback as a means to determine member needs, which is the first step to providing benefits online.

Then we'll talk about building community online, how to be consistent when there's not a lot of time, and how to meet member needs on a budget.

After that, we will talk about several of the most popular tools and how to use them with your membership.

Every section will have a short presentation followed by Q&A with a last review and Q&A at the end if we have time.

About the speaker:

Marina is a communicator and community builder working and writing in the Pacific Northwest. They are currently the Managing Director of Letter-O-Matic, a newsletter writing service. You may know them from such innovative community projects as the radically inclusive $1 membership program at Open Signal: Portland's Community Media or the small business catalyst East Portland Pilot Project that made 8 to 1 returns for business districts in East Portland. They cut their teeth in digital messaging for direct actions and unions and earned several awards including a PR Week nomination for their social media management on the national SAG-AFTRA merger campaign. They are a board member at Financial Beginnings Oregon and live in Rockwood with their husband, two dogs, and one cat.