Digital marketing is considered a low cost, low barrier to entry, and easy way to reach our stakeholders – but just because something basically is free, doesn't mean you shouldn't build some strategy around it. This presentation is designed to give you the tools necessary to create a robust and effective digital marketing strategy for any size nonprofit organization. It will cover various digital marketing channels: search engine optimization (SEO), paid search, social media, mobile, email, and display ads. After completing this workshop you should be equipped to build your own digital marketing strategy for your organization.

About the presenter:

Ashlan Glazier-Anderson is a marketing strategist who made a career shift a year ago from the corporate and agency world to the nonprofit sector. A graduate of Portland State University, she received her Bachelor of Arts in Business Administration, Marketing in 2007. She began her career as a receptionist for a local advertising agency, Coates Kokes. She then held roles in the corporate marketing and e-commerce departments of Fred Meyer Jewelers. Before moving into nonprofit work she joined the team of Logical Position as an Enterprise Account Manager, she provided digital marketing strategy recommendations to over 75 different clients and managed over $1 million in monthly advertising spend. After graduating with a Masters of Strategic Communications from the University of Oregon, she shifted her career to the nonprofit sector. She is now the National Manager of Marketing and Online Fundraising for a national nonprofit, Friends of the Children. Outside of her day job, Ashlan leads the board of directors of local nonprofit Betties360 and is the incoming President-Elect for AMA PDX, the Portland chapter of the national American Marketing Association. She also holds a certificate in Nonprofit Program Evaluation from the Portland State University Nonprofit Institute.