We all know that a handful of annual donors can, when organized, deliver a major gift collectively. But with finite resources and time, most gift officers necessarily have to focus on delivering 1-on-1 attention to major donors and major gift prospects. However, donors who can't give large amounts can still make a huge impact for your organization with the right cultivation strategies. In this workshop, we'll get practical, discussing the development of a mini-campaign and an associated cultivation structure to keep in touch while NOT expanding your portfolio -- and have sets of donors ready for an ask as your organization needs funding.

Learning Objectives

- Coordinate a "mini-campaign" to organize annual donors in the delivery of a collective major gift
- Organize your year to provide personalized touches to mid-level donors
- Generate low-cost ideas to demonstrate impact to donors without having to personalize each one