Completing the evaluation section of a grant application can be one of the most challenging tasks fundraisers face. Developing goals and metrics can feel like an exercise in science fiction writing rather than an evidence-informed process, especially for new programs or initiatives. What does it look like to set goals and metrics for a new program or initiative? The word soup that often accompanies the evaluation section of RFPs makes matters worse: what’s the difference between a Theory of Change, Logic Model, and Theory of Action? Are “research,” “monitoring” and “evaluation” really different, or just names for the same thing? And most importantly, how can fundraisers make a compelling case without overpromising? The funded program or initiative needs to be able to collect, analyze, and report on the goals and metrics in the grant proposal, which requires close alignment between the design of the program and its goals, and strong internal data capacity. This session will share helpful resources and tips to use to prepare an evaluation section that aligns with the design of the program or initiative, establishes ambitious, yet realistic, goals, and is within the data collection capacity of the funded organization.

Learning Objectives

Attendees will learn…

• To distinguish between outputs, implementation quality, direct outcomes, and contributory outcomes in their evaluation plans
• Strategies for crafting goals and targets, even for new programs or initiatives

About the Presenters:

Corey Newhouse - Founder and Principal | Public Profit

Corey is the Founder of Public Profit, a consultancy that helps mission-driven organizations use data to make better decisions and improve the quality of their work. She’s a versatile and creative consultant, who loves helping teams find the right mix of data and deliberation to help them feel great about their next steps. Corey regularly consults on grant applications and helps nonprofits to strike a beautiful balance between what’s possible and what’s fundable.

Cost of Event

WVDO will be implementing an accessible sliding-scale admission fee structure. For those who are able, the Community Builder admission fee helps cover the costs WVDO incurs to host and develop the training. If you are able to contribute more, please consider the Equity Builder admission fee, which will increase attendance accessibility to WVDO programming.

If you are wanting to pay an admission fee that doesn’t fit the current sliding-scale, please contact [email protected].

Sliding-scale for non-members:
$40 - Equity Builder
$20 - Community Builder
$10 - Capacity Builder

Sliding-scale for WVDO members:
$20 - Equity Builder
$10 - Community Builder
$0 - Capacity Builder

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