For many organizations, building long-term sustainability includes increasing revenue from major gifts. This requires focusing less on transactional giving and more on building authentic partnership with donors that engage them in your organization’s vision and impact. Yet, for many organization’s this knowledge is more theoretical than what is actually put into practice. A strong major gift program includes attention to both culture and systems that are implemented intentionally and strategically. In this accelerator program we will discuss the core elements of a major gift program and actionable ways to implement them in your organization. These elements include the role of vision, engagement, and impact in building strong partnership, effective use of strategic questioning, developing individual major gift strategy, making the ask, and implementing high-level stewardship for retention and upgrades.

Learning Objectives:

• Participants will develop an understanding of the core elements of a strong major gift program.
• Participants will determine their current state as it relates to these core elements and identify growth opportunities both individually and organizationally.

About the Presenter: Laurel McCombs

Laurel brings over 20 years of experience in the non-profit sector to her role as consultant and trainer with The Osborne Group. Laurel works with clients on topics including donor engagement, development operations, board development, and more. Current clients include the ACLU, Nonprofit Association of Oregon, and Girls Inc. In addition to well-received workshops for national organizations, universities, and more, Laurel has presented at the AFP International Conference, CASE-NAIS, and AFP Congress.

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The People’s Nonprofit Accelerator is an Approved Provider for the CFRE credential program. Approved Providers are organizations that submit their programs to CFRE International to review to verify that the programs meet CFRE International’s continuing education standards.

Only those Providers who have registered with CFRE International may advertise that the programs have been pre-approved by CFRE International for Continuing Education Points on the CFRE application for both Initial Certification and Recertification.