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Google announced in 2021 that it will be sunsetting Google Analytics 3, also known as Universal Analytics. More information can be found in their help article here. If your organization isn’t utilizing Google Analytics now, it is a good idea to start. This workshop will cover the differences between Google Analytics 3 and 4, how to read information in the analytics reporting system, and other Google tools that will help you make data-driven decisions about your organization’s website and other marketing channels. 

Participants will learn how to:

• Install Google Analytics on your website.
• Read the data and reports in Google Analytics.
• How to utilize additional Google tools like Google Tag Manager and Google Search Console to make data-driven decisions about your organization’s marketing efforts.

About the Presenter

Ashlan Glazier-Anderson, Chief Executive Officer | AshbeanPDX Marketing
Ashlan Glazier-Anderson has over 15 years of experience in marketing, communications, and ecommerce working across multiple fields from advertising agencies to corporations to nonprofits. She has managed the social media strategy for nonprofits and small business owners, helping them grow their audiences, and post consistently across multiple platforms. She is the founder of a full-service digital marketing agency, AshbeanPDX Marketing, that works with clients who are doing social good. Ashlan holds a Master’s degree in Strategic Communications from the University of Oregon and a Bachelor’s degree in Business Administration, Marketing from Portland State University (PSU). She completed a Certificate in Nonprofit Program Evaluation with the PSU Nonprofit Institute.

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